I'm a strong beliver in the need and benefits of model-driven approaches to unleash the potential of IT in business processes.
My experience of Model Driven Software Development:
I've been working with system development, products and solutions, since the early 90-thies. Recently, I've started a company focusing on tools for efficient development of business supportive systems.
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At first I was confused with your Rise product since there is another company in Brazil that has the same name and works on the same area as you:
http://rise.com.br/english/index.php